The project started as a brief from brand agency KLP to design a structure for a one-off New Year’s Eve party for Ballantine’s clients in the Italian ski resort of Madonna di Campiglio. The structure needed to be capable of supporting the potential snow loads involved and to be able to be erected on a raked car park in the centre of the resort. Nine Yards specified a space frame roof structure 25x50m with internal bars, dance floor and VIP area.

The event was so successful it developed into an eighteen-month tour of fourteen ski resorts in seven European countries. We developed a bespoke version of the structure to act as an Internet café during the day and club at night, designing the building interior to include a stage, mezzanine level, café and bars. The modular structure could be configured according to the local space and programme of events, which included a Prodigy show in Val D’Isere. We supplied all staff and services for this tour.



Organised by LOCOG and the BBC, this event marked the moment London became the next Olympic host city. It consisted of a large multi-artist show staged in front of Canada Gate and relayed to the Mall and St James’s Park via seven LED screens. The site infrastructure was built in eight days and the client brief stipulated public access must be maintained to Buckingham Palace and the surrounding parks.

We were contracted by live event producers ES Projects to provide the core site management team to undertake the site layout and design, project budgeting and scheduling, procurement of infrastructure and services, and co-ordination of facilities for the BBC and news media.



This one-day ticketed outdoor event is staged on the beach at Weston-super-Mare annually. Broadcast live by Channel 4, it was attended by fifty thousand people in 2010.

Nine Yards has been contracted by television production company Done And Dusted to manage the site co-ordination and build for the live event since 2005.

The beach location brings technical and logistical challenges and we work hard to create a show which is both atmospheric and safe. We produce CAD plans of the site layout, liaise with the licensing authority and emergency services, co-ordinate health & safety documentation, produce and run the budget, specify equipment and manage contractors as well as selecting and managing the production staff required and scheduling the build and get out.



Taking place over four days, V is broadcast by Channel 4. It has ten stages split between its two sites and more than eighty acts. The audience in 2010 was one hundred and seventy thousand, with over seventy percent camping on site.

Nine Yards has been responsible for the event management of the entire show since its inception fourteen years ago. The role encompasses liaising with stakeholders including Virgin Media, Absolute Radio, Carling, Bacardi and Strongbow, as well as media and broadcasters. We produce and distribute all CAD plans, manage the health & safety process, co-ordinate all submissions, paperwork and meetings. As well as booking and managing the production team, we staff and co-ordinate all technical aspects of the show, from creating the sites’ infrastructure and overseeing logistics, to booking show production facilities such as staging, audio, lighting, video and stage management.



This dramatic structure was erected in front of the riverside façade of Battersea Power Station to provide a six thousand seat, purpose-designed arena for fourteen concerts and an exhibition over a three-week period.

The brief from the client included providing a stunning external treatment of the building with architectural lighting and the Midland logo rendered in huge neon letters on top of the structure. The innovative structure (it was the first time a tower system building was used in the UK) required extensive ground works before construction commenced and was erected without an off-site test build in just twelve days by suppliers ESS. We were contracted as the technical project managers for a twelve-month period working on the building specification, design and services, planning permission (as the structure was in situ for more than twenty eight days), site infrastructure and scheduling.



Promoted by media company EMAP to develop their Smash Hits magazine and TV brands, the show was staged in arenas throughout the UK for audiences of up to twelve thousand a night.

Nine Yards was the live event production company for both elements of this project; the three-week arena tour with a rolling cast of performers, as well as the live broadcast TV show from London on Channel 4. Part of the brief was to provide set and lighting designs for the tour which could be incorporated into the larger television production. This allowed us to maximise the design and fabrication budgets, as well as to provide design and brand continuity between the tour and TV show. We worked with EMAP and the TV production team on the show creation and design, and co-ordinated all elements of the live production, including supplying the tour and stage management team and working with the event sponsors on branding.

CASE STUDY | Ballantine's Orbit Tour


At Nine Yards we are able to translate creative concepts into inspirational brand-building events that really work. Experiential marketing agencies rely on our ability to plan and deliver the complex technical logistics to get large groups of people engaging with brands in a live setting. Companies we have worked with include KLP, Iris and Sponsorcom on events for Snickers, Adidas, Virgin, Budweiser and Cadburys.

CASE STUDY | VISA London 2012 Party 2008


We have worked on some of the nation’s most iconic events, including The Golden Jubilee, the Millennium New Year’s Eve Party on the Thames and VE Day.

We have the capability to design and manage large-scale events. This includes working with design teams, liaising with stakeholders, negotiating permissions and contracting production staff; as well as co-ordinating the detailed delivery of the event itself, from logistics and schedules to equipment and services, from supplier contracts to Health & Safety. The organisational structure of large projects varies, and production companies such as Ten Alps and Unusual Services sometimes contract us to undertake production or site co-ordination as a project in itself.

CASE STUDY | T4 on the Beach 2010


We work with television directors, producers and design teams to help them deliver their creative concepts. Our wide-ranging experience of organising music events and award ceremonies enables us to ensure the delivery of the technical aspects of the live event. We manage the design process, produce and monitor budgets, contract staff and suppliers and stage manage the show itself.

At large outdoor public events we co-ordinate the site infrastructure and services required by broadcasters and other media agencies. We also handle the necessary permissions. Our television work includes shows such as Fashion Rocks, the Brit Awards, Smash Hits Pollwinners’ Party and Kiss Awards.

CASE STUDY | V Festival


Our expertise in putting on large music events is second to none. We have project managed more than one hundred outdoor shows over the last twenty years. Our work falls into three broad categories. We handle the site infrastructure, manage all aspects of show production and act as the central point of stakeholder co-ordination.

We have a thorough understanding of the technical disciplines involved in show production, including lighting, sound, video and rigging. We are also experienced in liaising with large and complex stakeholder groups including sponsors, media and television companies. Nine Yards has worked on many concerts and festivals including Connect Festival, Radio 1 One Big Weekend and Robbie Williams at Knebworth.

CASE STUDY | The Midland Bank Arena


We have created a number of architecturally-arresting temporary buildings for clients requiring a unique venue. As well as specifying the building itself, we also work to design and configure the internal spaces to fulfil the client’s requirements for the event planned. Our work has ranged from a walk-through visitor attraction (the Star Trek Exhibition in Hyde Park) to a five thousand capacity venue with two cinema spaces (Skyscape Theatre).

The buildings have been used for one-day and long-term events. Where the use has been extended, we have managed the process of obtaining necessary planning consents.

CASE STUDY | Smash Hits Pollwinners' Party


Our touring work falls into two areas; we work with brand agencies to create and deliver touring brand experiences and we work with artist management companies on touring music productions.

We have produced successful touring productions for a number of companies, including EMAP. They commissioned us to design and project manage a month-long, multi-artist arena tour to launch the ‘Box TV’ channel.

We have also been contracted by artist management companies to manage touring productions. We put together tours for The Beautiful South across North America and Europe ranging from their early theatre tours, to arena shows, to a series of stadium dates.